Exploring alternative premium whites

Modern food and lifestyle choices often naturally lend themselves to white wine, but is the trade doing enough to encourage consumers to trade up and seek out premium choices beyond the usual suspects? In a world where reds often hold top spot, Andrew Catchpole invited a panel to discuss how to better capitalise on and communicate the USPs of alternative higher-end whites, to inspire and broaden consumers’ repertoire, to the benefit of both trade and punter alike. DO Rías Baixas provided the sponsorship and wines in order to whet appetites for the session.